Articles
Course Description
Layer
Intelligence
Order
6
Status
Active
Seeing churn and expansion before outcomes lock in
Churn is rarely sudden. Expansion is rarely accidental. This course explores how customer behavior unfolds over time, and why trajectories matter more than snapshots.
We move beyond health scores to examine patterns of adoption, engagement and support interaction that signal future outcomes early. Customer intelligence connects sales promises to financial reality, acting as the stabilizing force across the system.
Without customer intelligence, all other intelligence remains partial.
You will learn:
- Why churn always has a history
- How to recognize expansion readiness
- Why customers must be understood as trajectories